Thu 23 Oct 2008
I was participating into Kites-Symposium in Kouvola, Finland on Oct 23, 2008.
Klaus Oesch

Kites started based on the results of the Fenix program funded by Tekes, a research and development fund financed by the Finnish state. The results were that the following areas are very important for the future: knowledge management incl. semantic web, social media services incl. web 2.0, games and edutainment incl. synchronous - synchronous, crossmedia as well as hybridimedia incl. attitude change from paper into electronic form.
As another result we should be aiming towards intelligent working socities in knowledge management, Internet technologies, value-added societies as well as learning & sharing practises. This is meaning a virtual powerfication as a driver of understanding including virtuality and actualization. This needs multidisciplinary research around IT, communication and educational sciences.
Now we should aiming for a new type of research structure, because discipline-oriented approach is not any more working. Company-oriented and user-based research projects are important.
While positioning ”understanding” technology and in point of view linguistic technology, it will be linked for example into intelligent services, interactive multimedia, ontology development, learning technologies, web 2.0 participation, multicultural, multimeaningfullness etc. This should be researched at the living lab testbeds.
We should be preparing the understanding research programme in Finland.
Reach-programme, Juha Pöytsiä, Finnish Chemical Industry
.jpg)
The REACH-programme is the most compligated project and process in EU. The companies should be clarifying the following: 1. Clarifying the chemistry substance in co-operation of EU-based manufacturers and importers, 2. Instructions should be created, 3. Dangerous chemicals to be informed for the end users, 4. Permits for all the dangerous chemicals.
REACH is changing the responsibility from the manufacturer, importer into the full chain. Currently the semiregistering in progress, then substance identity confirmation and data transfer & classification. In practise the base of REACH initiative includes about 8000 pages, which guides identification of the substance.
Currently 40000 chemicals registered, so there will be 40000 forums among the manufacturers and the importers for working together, but remembering the EU competitive legislation.
Challenges still existing as follows: system unclarity, unclarities of substances, lack of expertise and common language.
Reijo Heinämäki, Metso Corporation
Metso is a global technology company, now truly organized globally. Asia is growing and at the same time Europe is stable, so recruitment is more happening. For the first time the knowledge has been raised into the strategical thinking. Now shift to 50/50 between white/blue collar workers, so knowledge should be kept up-to-date.
Metso will be launching a new strategy at the beginning next year. Still a lot of guidance/decisions made in Finland, not in other parts of the world. Now we should be concentrating more into Asia, where Metso has been having a presence for a long time. Currently expats amount transferred from Finland has been descreasing, as the skill/knowlege level is increasing in China. The local languages are definitely needed.
A lot of processes are shifted from Europe and Asia, so more communication and interactions are needed. The needed automation knowledge has been doubled/tripled, although the window for training has not been widened. Explicit knowledge is still a challenge, so content management systems are still needed. We are still making too much formal training about 80000 hrs, but the most important is the informal trainings.
Kaija Pöysti
.jpg)
What is included in Enterprise 2.0, email and intranet: different combinations of these tools create a virtual workplace. 95% of company’s team work is done via email. Intranet is not working as there is a handful of admin persons, so it does not work.
Wikis started already 1995 by Ward Cunningham, WikiWikiWeb, a set of web pages can be edited by multiple persons, blogs, RSS feeds (when page changes, it sends alerts)
Why enterprise 2.0 will be marketed? Globalization is now here. Speed is to way how to work it, we need now the tools that are simple and easy to use. Getting the new ideas, look at the Cisco, IPrize games as a example
Email load becomes impossible to manage (young generation does not use in IM instead of email)
Google enterprise is going well as search needs within the companies grow
Wiki facts: 1 % contributes, 10 % edits and 90 % reads, better figures in corporations found, great benefits in efficiency
What’s new here: Enterprise 2.0 does do the same issues as KM solutions used to try, Enterprise 2.0: bottom up, emerging structure, small tools which can be implemented quickly and with small budgets
Advantages of social media
- reducing the amount of email
- accumulating and sharing information
- “enriched corporate phone book” using facebook application
- evaluating expertise (banking/ranking: evaluating contributions from others like Amazon book ranking)
- creating ideas, innovations, shared views (innovation, problem solving)
- including customers and partners e.g. lead user/customer innovation like Lego
the biggest challenge is multilingual enterprise 2.0 is language: English is still the biggest language in social media, other languages Chinese, Spanish, Japanese, French, Arabic and Portuguese - one remedy to build separate discussion forums for different languages - relevant parts could be translated into English or using Machine Translation (MT), not perfect but enough useful
Folksonomies will be important as a result of consumer-developed content
The third important factor while making business decisions was to consult the peer comments on the net

.jpg)
.jpg)
.jpg)
-.jpg)