We have now entered into era that due to both economical and ecological crisis appearing on the horizon, we should start to use user-oriented, well-working and simple virtual working tools into use. We do not have any possibilities to travel and pollute our environment ruining our nature as well as ruin our organization’s budgets.

We should set out from silo and hierarchial organization structures into networked and social structures believing in empowering, bottom-up and open innovations. We should not overcontrol or admin employees for accessing information, but we should trust the employees enabling free and open virtual working/innovations.

We should acknowledge that taking these new virtual tools into use, we change the power status-quo, but this in evitable issue. I really see that virtuality has a clear link into ecology and well-being, while we are reducing unnecessary travelling and giving time either for our organizations or for our families.