I am just joining at the seminar at the Helsinki School of Economics, please see my notes here…
Digital Workstyle: The New World of Work
Stephen McGibbon, Microsoft’s Vision: The New World of Work
- I do have a couple offices, but I never go there
- Evolution of work
– Traditional work
– Home & Work
– The New World of Work
- Digital workstyle: Basics
– office productivity suite
– single directory
– corporate intranet
– portable PCs for mobile workers
- Digital workstyle: Empowered
– online video training
– HR self service
– analysis & metrics
– surveys & workflow
– sales information in pivot from
– collaborative screen-sharing
– business info on mobile phones
— in three years most of the people could have business information
- in transformation process getting softphone into the use
– extending Instant Messaging
- automatic phone changing possibilities
- digital workstyle: advanced
– rights mangements documents
– VOIP & Unified communication replacing PBX
– Digitized meeting including roundtable
– rich models for forecasting
– tablet computing
– video channel for community involvement
- the New World of Work is coming…
– always on, always connected
– workforce evolution
- increasing importance of cross company teaming
– working together in real time
— integrated communication, work places
- increasing scrunity and ”flattening”
- people and information connected, now what?
– time and task management
– data visualization
– search
– business performance management
— KPIs delivered as well as proposals how to make an affect
- the death of distance
– 60 km away controlling a drill machine why not remotely guiding Chile drill machine from Zambia…
– the first transplant completed last year remotely
– remotely guided airplanes – unmanned fighters (no worries about the G-forces)
- Transforming business strategy
– consulting, BPO, Aircraft (knowledge content high, high labour) -> financial derivatives, software, on-line ad (knowledge content high, low labour)
- talented people do not need organizations, because they will survive
- Moore’s law
– 10 years = 7 doublings = 128 times more capacity
– 2,7 Gigaherz was not able to go forward, so we have reached the limit (Intel cancelled)
– chip size halves
- software has benefitted from capacity increase, now it is more challenging
- power consumption dropping into half every 18 months
- 3,1 terabytes disk in 2010
- 10 km WAN 3,5G does exist
- UK citizens are not calling helpdesk clerk in India, but in South Africa, then going forward to Zambia, Angola and etc…
- technology megatrends
– performance of hardware
– ubiquitious broadband
– mobility of new devices
— when mobile device becomes nearer then like camera into PC asking to transfer the pictures, or you bring mobile into car, it is changing it into the audio environment, like Ford does have got cars in which you can play your favorite audio for just announcing it.
– unlimited storage
– high fidelity displays
– natural user interface
- prediction horizons
– 3-5 years in planning face
- abstraction to be reached (like car driving, not need to know how motor and brakes are working)
- converts tacit & implicit into explicit knowledge
– value-creating knowledge – take the knowledge that provides some value is important
- unlimited computation, unlimited storage and unlimited bandwidth
– able to rewind your life backwards as a possibility
- human-like interaction and simulated realities
- model-based knowledge and decision processes
- coming singularity
– improving your vision by chips
– robotics combined into human bodies
- wikipedia asking the words – how does it affect the education systems….
- tacit knowledge value will decrease
- CES conference demonstrated
– mobile phone will be knowing the angle and video showing a menu of a restaurant into the video camera
Eric van Heck, RSM Erasmus University
- Worlds of Work
- not just one world, but multiple worlds are working even in your organization
- younger generation is not interested in bureauratic organization under the rules and the regulations.
- what is work?
- how to make people happy?
- how work changes
– early car manufacturing vs. advanced car manufacturing – fully automatized and processes
– psycial meeting vs. telepresence technology (Rotterdam – Shanghai)
– surgeon vs. ”Da Vinci” robot (surgeon remotely and automatically)
- why you are going to work?
- the Dutch productivity is not raising
- CO2 matters in the Netherlands, but still there is a lot of traffic
- driving forces:
– division of labour – Adam Smith 1776 still continuing
– creative destruction – transformation due to radical innovations – Joseph Schumpeter 1942
– transaction costs and role of technology – Tom Malone 2004
— decentralized – discrete
- new media impact
– digitization
– connectivity
– globalization
-> agile temporary networks and distributed organization
- future of work – you are working in which
- dimensions of work
– workplace
– technology
– willingness to change
– trust
– empowerment
– job motivation
– work/life balance
– modularity
– task characteristics
– communication & cooperation
– mobility
– reward systems
- productivity in the Netherlands in a very high level – De Unie, Rabobank were compared into Microsoft and identified to be at the same level
- correlations — mobility linked to job flexibility, but context matters
- 6 personas showing characteristics shown from clusters based on the data
– two extremes: secretary and sales manager
- balancing art
– control – freedom
– working place – working space
– individual – team
- next generation knowledge
– mobility
– empowerment
– work-life balance
Matti Pohjola, Commentary
- in order to have an impact of ICT, we should also invest in the organizational change
– like incentive systems, low hierarchies, networking and new ways of working
- productivity origins:
– multi-factor productivity growth in manufacturing of the new technology
– labour productivity growth
– spillovers from the reorganization of work
- not many enterprises using the ICT fully at the work
- we have yet seen the reorganization of work or factories, so the biggest change still lays ahead…
- productivity is going down therefore reorganization is needed…